Wednesday, 21 November 2018



American English vs British English


A joke I read long time ago perfectly sums up the difference between American English vs British English.

An American and a Britisher are waiting for an elevator. The elevator arrives and they both get inside and the Britisher says ...."Well it took a long time for the lift to arrive....." the American says..... "it is not called a lift...... it is an elevator because we invented it you see...." to which the Britisher replies....."but we invented the language you see...!!!"


Monday, 19 February 2018

Client: Mitsubishi Motors

Client: Mitsubishi Motors

•     I wrote the digital and print media posts besides writing their official blog -for HMFCL (Hindustan Motors Finance Corporation Limited) manufacturers & marketers of Mitsubishi cars in India.

•     Came up with a new campaign called the Red Diamond Program to increase customer engagement. It is a referral program exclusively for Mitsubishi customers and was launched all over India as a national campaign.

•     Came  up with a service campaign called Red Shield Program, apart from running the campaign for summer maintenance of Mitsubishi cars.

•    Thoroughly proof checked the official brochures of their cars the Pajero Sport and Montero. Added and edited the portions where required.