Client:
Mitsubishi Motors
• I
wrote the digital and print media posts besides writing their official blog
-for HMFCL (Hindustan Motors Finance Corporation
Limited) manufacturers & marketers of Mitsubishi cars in India.
• Came
up with a new campaign called the Red Diamond Program to increase customer
engagement. It is a referral program exclusively for Mitsubishi customers and
was launched all over India as a national campaign.
• Came up with a service campaign called Red Shield
Program, apart from running the campaign for summer maintenance of Mitsubishi
cars.
• Thoroughly
proof checked the official brochures of their cars the Pajero Sport and Montero.
Added and edited the portions where required.
