Client: Asirvad Microfinance
It is a finance company specializing in small loans.
I wrote the intro copy for their Annual report.
Small acts, Big Impact
“Give a man
a fish you feed him for a day, teach a man or rather a woman how to fish you
feed him for a lifetime.” That is what Asirvad has been
doing for the past few years. Women from all walks of lives have greatly
benefited from their low interest loans. Their confidence has gone up and they
have been able to stand up on their own feet.
When
lord Rama was building a huge bridge to Lanka to rescue Sita, various
people contributed. Amongst them was the tiny squirrel that joined in by
carrying sand on its tiny back. Asirvad has been
that tiny squirrel to the millions of poor women in India. The empowerment of
women has trickled down to their family as well. They are able to send their
children to school. Let the light lit by the candle of Asirvad help
bring a new dawn in the lives of these women and their family.
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