TVC for Elite Matrimony......(Script was written in a collaboration of three writers, my boss,myself and a client service guy called Vasanth)
http://www.youtube.com/watch?v=rdVogbwGxXY
http://www.youtube.com/watch?v=rdVogbwGxXY
(This ad film was shot by Full Circle Productions,
Mumbai at a budget of 30 lakhs)
Elitematrimony (a division of Bharatmatrimony)
This film opens at the 4th Birthday party of a girl. The cues as
mentioned earlier suggest a rich household. Surrounded by guests and stacks of gifts, the girl is thrilled to see the father rushing home presumably from a trip abroad just in time. He hugs her and gives her the gift (Doll/Teddy Bear) he has brought. However the naughty child while hugging him grabs the expensive pen from his shirt pocket. The indulgent father lets her have it.
Cut to a Ballet competition which has just concluded. Kids in
costumes and their doting parents can be seen all around. The daughter, now 8 years old, is a bit sad as the trophy she has won is much smaller than the girl next to her. As the father picks her up in his arms, she grabs the thin red pocket camera from his shirt pocket and she smiles radiantly. The indulgent father smiles on.
Cut to the same girl now 14 years old and hugging her father. In the background we can see her boarding school/college. In the background, the chauffeur unloads the girl’s luggage from their Rolls Royce or Bentley car. The father gives her a chocolate as a gift . As she hugs him she takes his Vertu phone from his pocket and runs to the nuns mischievously.
This film opens at the 4th Birthday party of a girl. The cues as
mentioned earlier suggest a rich household. Surrounded by guests and stacks of gifts, the girl is thrilled to see the father rushing home presumably from a trip abroad just in time. He hugs her and gives her the gift (Doll/Teddy Bear) he has brought. However the naughty child while hugging him grabs the expensive pen from his shirt pocket. The indulgent father lets her have it.
Cut to a Ballet competition which has just concluded. Kids in
costumes and their doting parents can be seen all around. The daughter, now 8 years old, is a bit sad as the trophy she has won is much smaller than the girl next to her. As the father picks her up in his arms, she grabs the thin red pocket camera from his shirt pocket and she smiles radiantly. The indulgent father smiles on.
Cut to the same girl now 14 years old and hugging her father. In the background we can see her boarding school/college. In the background, the chauffeur unloads the girl’s luggage from their Rolls Royce or Bentley car. The father gives her a chocolate as a gift . As she hugs him she takes his Vertu phone from his pocket and runs to the nuns mischievously.
Cut to
the girl who is a young lady, around 22 years old, at an airport
arrival terminal. She has returned having completed her studies abroad. She hugs
her father and as usual pulls out something from his pocket that surprises
her. Reveal that it is a photograph of a handsome young man. Her father gives her
a knowing smile. Clearly he knows that she is going to go for what is in his
pocket and that is why that photograph was there.
Comeback
Shot:
I came up
with this particularly brilliant comeback shot.
The girl
after marriage is leaving with her husband. She puts her hand again in her
father’s pocket but this time she leaves something there. The father touches it
and sees it is the same pen that she took from him years back along with a note
that says …”thanks for everything you’ve done dad”..ends
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