TVC for Nathella Jewellers
 http://www.youtube.com/watch?v=R56-nI8Se7g

The film is a culmination of both the scripts, like the client wanted

Script1:

Title: Imitation

      Films opens with little hands of a kid (girl) opening a jewellery box. Cut to we show her sitting in front of a huge mirror (her mom’s dressing table) and she tries on her mom’s jewels. We show oversize bangles and chains which she tries on.

      Her mom and dad secretly watch her and laugh. They come in and hug her and give her a gift of Nathella kid’s jewellery.

      Comeback shot we show a three shot of kid, mom and dad in front of the mirror, with the kid wearing the new jewels exclusively made for kids.

 Or

      When the kids are playing one of the kids comes along and notices the chain or bangle or earring. Immediately other kids start to look at the other pieces of jewellery that the kid is wearing cut to PW.

Script2:

Title’ Kolusu’ (tamil) or anklet in English

      Wearing a ‘kolusu’ is considered auspicious for kids and when they are born they are presented with ‘Kolusu’ by close relatives and grandparents.

This is a very short film 10-15 seconds.

      We first hear the sound of ‘kolusu’. And then we show only the little feet of the kid moving around. Cut to full shot of a cute kid who has just learnt to walk. Again cut to the little steps with highlight on the ‘kolusu’. Cut to PW.

Or we can slowly tilt up and show the kid wearing a piece of jewellery around the hip and then the neck and the kid smiles cutely. Cut to PW.

Or we just show a shot of the kid’s mom… in the background we hear noise of the ‘kolusu’. Suddenly the noise stops and her mom frowns and worries. She checks on her kid and we just show a shot of the kid lifting the little legs up and reaching for something. Emphasis on the little legs lifting up and reaching for something showing the anklets. Mom smiles reaches and lifts the kid. Cut to PW.